Without those overwhelming feelings, huge number of resources, and the action-crushing question "Where the heck do I start?"
If you're a business owner, online entrepreneur, freelancer, or a coach/consultant selling services or physical products, looking to build a profitable business online and generate a steady stream of sales while creating more leverage in your biz, then you probably already know that you need a full-fledged marketing roadmap adapted to your business needs.
No need to be a broken record and convince you of something that already runs deep in your entrepreneurial mind.
After all, you probably already know that building a personalized marketing engine is the turning point to spreading your ideas, making an impact, and growing and running a profitable, stable business.
You've probably also heard that marketing is by far the highest form of leverage you can employ if you want to take your business to new heights.
Even if you're lucky enough to have your own business, it doesn't matter if nobody knows about what you offer. With a complete, personalized marketing roadmap, you'll put the odds in your favor marketing-wise:
1. You'll generate consistent, reliable cash flow. Finding the right combination of marketing elements that attract customers consistently puts you in complete control of your profits. You'll no longer have to rely on hustling to get clients. Instead, you'll bring in a steady flow of revenue that gives you the freedom to scale your business, free up time to work on what you like, let go of difficult clients, or even hire more staff and expand. This translates into more free time for your family and the things that bring you joy.
2. You can get clients coming through the door from seeing your brand online because you picked the right marketing channels that put you in front of your prospects.
3. You can get your target market nailed down, get clearer on your messaging, and package your business in a way that's attractive and relevant to the people you're trying to reach. This way, you'll leverage what you already have to successfully deliver a product or service that your prospects want.
4. You can find your own marketing style and voice that goes hand in hand with your type of business. People will finally understand the idea and value behind your product or service.
5. You can have an optimized sales funnel and a website for conversion so that you can transform every visit into a qualified lead.
Build a marketing plan. Awesome. But where the heck do I start?
I'm pretty sure that in your most courageous moments, you've pulled up your socks and decided to give it a try.
You've probably created your social media business pages, jotted down some posts and published them from time to time on your Facebook and Instagram accounts, tried some ads randomly on Facebook and through Google AdWords without a determined strategy, wrote a few blog posts based more on intuition than on actual data, did a bit of SEO here and there, put together a few pages on your website, sent a few emails to your list, and gotten all ecstatic over potential revenue .... and then felt beaten up over not getting enough income to move your business forward.
Even with the best intentions, most would abandon doing marketing for their business regularly, allowing competitors to swoop in and position themselves as the go-to source while they remain on the side.
♦ Here's why most entrepreneurs give up on marketing their business
Getting your business to generate customers on a regular basis requires strategy and the ability to execute consistently and systematically on the right strategies. Without a roadmap, the process can be incredibly overwhelming.
Most entrepreneurs fall victim to scattered and random marketing, the paralyzing lack of marketing expertise, being constantly unsure of which tools and channels to use, the inability to get organized and to prioritize marketing actions, and the closed, know-it-all “that won't work for my business” mindset because they're always tired and stressed out and they're afraid of wasting more time, energy, and money into things that don't seem to work.
♦ Here's why this is irrevocably damaging.
As an already busy entrepreneur that has put all their time, resources, and energy into making your business profitable, you can't afford to stray.
The moment you decide to continue with trying random marketing tactics you enter a vicious circle of being scattered all over the place for the cause of making money. It’s that vicious cycle based on little knowledge that keeps you from getting a satisfactory income that would allow you to make smart business decisions.
Therefore, building a marketing engine based on your business needs is one of the few things in your business that you need to get right from the get-go.
Because it's so difficult to get right, there are very few people out there doing it by the book.
This gives you the opportunity to differentiate yourself and get the spotlight in your market space!
That is...if you can avoid repeating the same mistakes over and over again.
Marketing is by far the highest form of leverage you can employ if you want to take your business to the next level. If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line. With marketing, you'll get your business in front of the right people, at the right time, with the right messages. This way your prospective customers can discover and experience the value you bring to the table to help them solve their problems and meet their needs.
Marketing is the lifeblood of your business. None of us are born knowing this stuff, but it's your responsibility as a business owner to learn how to use it to attract clients to your business. The best product or service in the world is useless if no one knows about it.
Right now there are millions of people with a need or a problem you have a solution for, who would pay for your products right away. And it's not their responsibility to find you. If you're not doing anything to get your product in front of them, I'm pretty sure your competitors will.
The truth is that we make time for what really matters to us. So in the end, you'll do what you have to do to move your business forward.
The pitfall with doing random marketing tactics inconsistently is that you try it out for a little while and when you don't see the results you've expected right away, you fall into self-doubt and despair and feel like all the time you spent was wasted and that nothing really works.
The problem with these isolated tactics is that they become outdated very quickly and are too general. If you look at the last 18 months, you'll see that every major customer acquisition channel has gone through some foundational changes, thus you can't rely on your marketing success to come from random tactics without a process that can continually adapt your tactics to the ever-changing marketing environment and your business needs.
Marketing is comprised of both organic and paid tactics.
There are so many valuable organic marketing strategies you can apply before investing money in paid campaigns.
The reality is that much of your marketing requires zero or little investment.
The smart thing to do is to implement all the strategies that you can right now, get your business up and running, and then reinvest your profits into channels and tactics that bring you the most ROI.
Then, once you have additional cash, you can choose to spend it on more advanced strategies.
First, implement the foundational marketing elements and learn how to strategize marketing, and once you get traction you can hire contractors, buy traffic, do partnerships, spend money on ads, tools, and much more.
The only thing that matters is to learn how to invest your money the smart way—on channels and tactics that will move the needle for your business.
If you're being strategic about it, you can definitely keep your costs to a minimum.
Nobody was born a natural marketer or business person. These things are totally learnable.
Your knowledge is your biggest asset and by investing in yourself, you get better at growing your business.
You just need to be willing to invest a bit of time every day to learn how to get your business out there.
Being informed means being educated to make strategic decisions and getting the marketing strategies you learn about to work for you.
It's all about your attitude towards the business you want to build and your willingness to learn and grow, not your skill set that makes all the difference.
Let me tell you a secret—marketing works for all businesses in all industries!
There's no business out there that can't take advantage of marketing to get their brand in front of their target audience.
As long as you sell to humans, you can definitely employ marketing for and in your business.
At the end of the day, marketing means packaging and communicating your business in a way that's attractive and relevant to your target audience at the precise moment they're looking for your type of solution to solve their needs and pain points.
Marketing is a huge topic, there's too much noise out there, and you start believing that you need to know magic, or to have lots of resources to be able to do marketing right. But you don't have the time to decipher all that marketing jargon, the hundreds of hacks and tactics, and what would work for your business.
The main reason marketing seems so overwhelming and intimidating for the majority of entrepreneurs and business owners like you—especially if you're someone who has all the other aspects of a business to take care of—is the fact that the majority of information out there is based on random tactics that don't work for everybody.
And while everybody can do one act of marketing or another, the barriers towards implementing EFFECTIVE MARKETING are fairly high.
The key ingredient to all of this is having a clear roadmap based on the unique combination of things that works for your type of product/service, your audience, and your business model, that can continually adapt to the ever-changing marketing environment—A framework that will help you uncover all these elements and provide you with clarity and a sense of focus to get you the results.
And with your permission, that's what I'd love to show you how to build.
The step-by-step roadmap for building a complete marketing engine that continually adapts to your business and the ever-changing marketing environment.
I've taken everything I've learned from developing marketing strategies and programs for both established companies and startups from different industries and niches over the course of 10+ years and channeled it into a complete, step-by-step training program that not only teaches you the tactical execution, but shows you the strategic decisions behind developing your personalized marketing plan.
Marketing Engine Formula isn't just a tactical program that gives you the how-to's, but most importantly it's a program that teaches you the thinking behind MARKETING STRATEGY.
Yes, you'll learn all the steps you need to take to use every marketing channel and tactic, but more importantly, you'll have access to valuable frameworks on picking the right channels and tactics for your business that, if applied, will give your business a strategic competitive advantage.
The end result: An incredibly valuable long-term asset you can use for the rest of your entrepreneurial life to market and sell any product, in any market.
Knowledge that nobody can take away from you.
1. Focuses on how to develop the ACTUAL STRATEGY that will fuel your marketing engine moving forward, not just the tactical how-to's.
2. Provides you with a modular structure. Everything you learn builds on what you've already learned, so your knowledge and understanding tighten with every module.
3. Is actionable, focused, and designed with rapid implementation in mind. There’s no fluff and no unnecessary modules giving you the actual steps you need to take for fast results.
4.Teaches you the latest and most updated information. No outdated channels, hacks that worked 10 years ago and the same ol' marketing advice you find on the internet.
5. Gives you tons of examples from different industries for every proposed strategy, so that every business can see how it would work for them.
6. Shows you both organic and paid strategies to have as many options based on your resources and constraints.
"Irina is one of the best marketing professionals I've got the chance to work with! She has many of the skills that you look for in a partner and she is very good at them too, thus I dubbed her The Machine. She's highly ethical and reliable, super organized, data driven, committed to continuous learning and improvement, always on top of things, and a kind soul! I've learned a lot from Irina and her legacy will continue to help our company maintain its trajectory of high growth."
You'll start your journey by identifying your target audience and your perfect customer profile—a crucial aspect for the success of any marketing strategy.
Here, we'll go through the difference between a target audience and a perfect customer profile and a list of questions you should ask yourself to determine who your perfect customer is. Then, we'll uncover their needs, pains, challenges, and also the words they're using to describe their problems, by using a very effective 10-method discovery process.
We'll also look at the real motivations that bring their problems to light and you'll learn how that should shape your product messaging and positioning so you can engage them in a more relevant way.
When you know your customer inside and out you’ll come up with ideas, messaging, and tactics that will change the growth trajectory of your business.
Another key component in module 1 is understanding the stages of awareness of your perfect customer and how they pass through the buyer's journey so that you can increase your chances of converting more customers.
1. Identify your target audience and define what your ideal customer looks like.
2. Uncover the pains and challenges of your perfect customer by using a comprehensive process of discovery so that you can use them in your marketing and engage them in a relevant and profitable way.
3. Discover what lies beneath their common problems and bring to light your perfect customer's true motivations that are keeping them from taking the actions you'd like them to take. You'll reflect on your findings in your marketing materials.
4. Learn the stages of the buyer's journey and the tools and content you need to use and produce at each stage, so that you'll shape your messages accordingly and convert more customers.
Now that you know how to speak your customers' language, the second module will focus on defining your brand identity and uncovering what makes your business unique in your niche.
The goal of this entire module is to help you define and create a personality-based business and brand that will have people falling in love with you and lining up to buy everything you put out there, because they understand what you offer and how you're different.
Here, we'll cover what a brand identity is and why it's important to create one. We'll look at everything that has to do with the image and voice of your brand: what your brand says, what words you use when describing your brand, your brand values, how you position your product/service in your market, and your brand voice and personality that will infuse your marketing and communication.
You'll also learn a simple and very effective process for coming up with your uniqueness that will set you apart from your competitors and give you an unfair advantage in your niche.
1. Define your company's mission and the commitment you make to your customers with the help of a step-by-step brand foundation worksheet.
2. Learn the golden steps for outlining your brand's voice and personality to create a strong connection in the minds of your users.
3. Create your brand's visual identity. You'll go through a bunch of recommendations for choosing your fonts, colors, images, and much more, so that you'll be in perfect alignment with your brand voice and personality.
4. Implement an innovative process I've developed of coming up with your uniqueness factor and learn the formula for writing your value proposition. This will ensure you're getting out of the “me-too” zone and convince your customers that you're the right choice for solving their needs.
Now that you've defined how you're going to position yourself in your market and why your prospects should choose you, it's time to build a killer website for your business.
If you want to run a profitable online business having a website is not an option.
Your website is the storefront of your business and the main tool that will attract the right people and convince them to take your desired action.
In this module, you'll learn everything you need to know to build a high-converting website: the timeless principles any web page should follow if you want your visitors to connect with you, the anatomy of a website that sells and what to put on your pages to ensure sales, the difference between a website page and a landing page and when to use which one, the anatomy of a landing page that converts, how to lay out your blog in a way that encourages users to discover and enjoy your content, and where to place calls-to-action to increase leads and conversions for your product/service.
1. Go through the must-haves of every web page in order for it to be user-friendly and nudge visitors towards taking action.
2. Implement the step-by-step framework that shows you how to structure your homepage so that it helps your visitors find the answers to their questions and convert browsers into buyers.
3. Learn what to include in the most important pages on your website.
4. Follow and implement the process of building a landing page that converts.
5. Use my technique to optimize your blog so that it attracts the right audience and converts them into leads.
If the preceding modules were absolutely crucial in establishing your marketing foundation, in this module you'll focus on working on your digital marketing strategy, building your scalable marketing engine, and starting to drive traffic to your website and convert it into leads and customers.
This module is the core of your marketing engine.
This module is focused on helping you develop a strategic and actionable plan on how to find the perfect combination of marketing channels that work for your type of business and that will achieve rapid results and get you in front of your target audience in no time. You'll also define the right tools and customer acquisition tactics based on your goals, resources, and restrictions.
In the content section of this module, you'll develop your content strategy and nail down your topics that will help increase your sales; you'll learn how to organize your content into easy-to-use calendars; you’ll learn how to develop a content promotion strategy to get your awesome material in front of your future clients; and you’ll learn how to measure your content performance so that you can plan new topics based on what worked for you.
In the SEO section of this module, you'll develop your SEO strategy; you'll learn how to perform effective keyword research and how to choose the best keywords for your website that will generate high amounts of traffic; you'll optimize your website pages based on a tactical process and find out the anatomy of a perfectly optimized page that search engines and users alike love; and you'll apply the most efficient strategies of getting valuable links so that you can increase your chances of ranking faster on Google.
In the email marketing section of this module, you'll discover the most powerful strategies of turning your website visitors into leads and growing your email list; you'll learn how to nurture your leads until they're ready to buy; and you'll master the exact emails you should send out to onboard new customers so that they feel they are your priority and achieve their first success with your product/service as soon as possible.
And finally, in the paid ads section of this module, you'll define your paid ads strategy so that you gain more than you spend, and you'll discover the most effective paid campaigns to acquire new clients and the recommended targeting for each one.
1. Find the perfect combination of marketing channels and tactics based on your business needs and limitations.
2. Work on selecting your channels by following a channel discovery resource guide.
3. Learn the framework for determining your content strategy to reach, educate, and impact your target customers by speaking directly to their specific needs and pain points.
4. Master the process for coming up with content topics that will attract the right people and move them through the funnel until the moment they become customers.
5. Implement a content distribution strategy based on the rule of 3 which aims to promote your content on the right platforms.
6. Learn the golden rules for optimizing your website pages so that they rank in Google for your top business keywords.
7. Start experimenting with the most efficient lead capturing techniques and determine which one fits best with your business.
8. Create a nurturing sequence that will be sent automatically each time someone signs up for your product/service.
9. Define your AHA moment and draft your onboarding sequence inspired by all the examples in the program.
10. Implement the framework for picking the right paid channels for your business and define your paid ads strategy.
11. Create your super effective paid campaigns for acquiring new clients by following the recommended targeting I provide for you.
12. Use templates I created for you to quickly transition into action.
Now that you have your marketing engine up and running, it's time to learn how to align everything with your business, marketing goals, and resources.
One of the biggest challenges for business owners and marketers alike is measuring the success of their marketing campaigns.
As an entrepreneur, it's absolutely crucial to be able to determine how you define success, how you measure yourself against your goals, which channels are most profitable, and how to prioritize your campaigns based on actual results and available resources.
This module will focus exactly on that, and we'll talk about setting your business and marketing goals, finding the right metrics to measure your results, and defining your marketing budgets.
Without a framework with which you can measure against, you'll end up making poor business decisions and wasting your money on the wrong marketing activities.
1. Discover and implement an easy-to-follow framework of setting your marketing goals in a way that is completely aligned with your business goals, so that you can focus all your efforts in the same direction.
2. Set up your Google Analytics account to find out where your conversions are coming from and optimize accordingly.
3. Use a collection of marketing metrics organized by channel to make it easy to decide how you're going to measure the success of your goals.
4. Learn the most efficient formula of determining your marketing budget.
5. Create an organized marketing budget by using an effective budgeting template that will let you organize your budget by category so that you have total transparency of your month-to-month spending.
A step-by-step guide that will teach you the process of creating outstanding content that distinguishes itself in your niche—content that stands out and grabs the attention of your readers.
If you're the kind of person that likes all the details in one place, and when learning something you just want to be told what to do, when to do it, and where to find it, you'll find this planner extremely valuable. With the Marketing Engine Formula project plan, you can track where you are at all times and know where you're going. I've broken all the steps down by module and lesson and listed all the individual action items, resources, and PDFs per section.
I'll be doing weekly video Q&A sessions inside the Marketing Engine Formula Club for the duration of 6 weeks, to make sure you get your most pressing questions answered. You'll get to hear from me for 6 weeks, once per week, answering your questions for a full hour each time.
The core course materials, including additional cheat sheets, worksheets, guides, templates, and your bonuses are immediately available in your members area.
1. Choose your preferred format: video, audio, or written transcript.
2. Go at your own pace.
3. Access it on your phone if you want! It’s mobile friendly.
4. Benefit from lifetime access—revisit the course materials as often as you want.
5. Private group with weekly Q&A sessions for 6 weeks.
6. Plug-and-play templates should take a lot of thinking out of the equation.
1. Identified your ideal customer and uncovered their pains, challenges and true motivations so that your messages can align perfectly with their needs.
2. Defined your brand identity, voice, and personality and created your uniqueness and value proposition.
3. Learned how to structure your website and blog page by page and where to place your CTAs to get a constant stream of leads and conversions.
4. Mastered how to build and write high-converting landing pages.
5. Strategically developed your marketing strategy and picked the right customer acquisition channels and tactics.
6. Determined your content strategy like a pro and nailed down your content topics.
7. Built and organized your content and marketing into easy-to-use calendars.
8. Defined your content promotion strategy, and learned how to measure your content performance to plan new content based on what you've seen work.
9. Developed your SEO strategy; learned what keywords to go after, how to SEO-optimize your website, and how to rank it on Google by applying the most effective strategies of getting links.
10. Discovered the most effective strategies for turning your website visitors into leads and growing your email list.
11. Uncovered how to nurture your leads until they're ready to buy, and mastered the exact emails you should send out to onboard new customers.
12. Defined your paid ads strategy and discovered the most effective paid campaigns to acquire new clients + the recommended targeting for each one.
13. Set your business and marketing goals and identified the most important metrics to measure your goals against, organized by channel.
14. Determined your marketing budget.
15. Learned how to set up your Google Analytics and the most important reports you'll want to monitor periodically.
"You know that moment in a startup when you first realize how much you need marketing and how little you know about it? Well, luckily for me, Irina was my mentor during this phase and managed to transform my perception of marketing from a mystical black-box, to a well-defined process, with clear paths and rules. Her structured, step-by-step approach for putting order into chaos felt like a highway with a clear "Success" exit at the end. Irina was not satisfied just by helping me pass my current challenges but rather insisted to make me deeply understand marketing, by discussing how, when and why everything should happen. I use daily what I learned from her. A very organized person with a well-structured mind, having huge experience in everything related to marketing, Irina manages to understand the exact needs of the startup and "steer the ship" in the direction its founders intended."
This program has the power to change the trajectory of your business completely.
Marketing Engine Formula is the step-by-step strategic roadmap for building a complete marketing engine for business owners and entrepreneurs who are committed to transforming their business into a revenue generator.
My hope is that your business and life will be forever impacted by the valuable knowledge and marketing skills you'll develop through this program.
I'm confident that if you do the work, your business will reap enormous benefits immediately.
But I also expect you to give it your very best and try out the strategies included in this course. That's why, in order to be eligible for our 30-day risk-free guarantee, you need to submit proof that you implemented the coursework.
If you implement all the strategies the way I teach them in the program and don't feel I've delivered on my promise, submit your work within 30 days of purchase and I'll issue your refund. See full details here.
♦ Marketing Engine Formula (5 modules) - $1,000
♦ Bonus 1 - How to make your content stand out guide - $97
♦ Bonus 2 - The Marketing Engine Formula Project Plan - $97
♦ Bonus 3 - 6 weeks of access to a private Facebook group with weekly Q&A sessions with Irina - $597
When you add it all up, that's a total value of $1,791.
But because I'm super excited to welcome you to Marketing Engine Formula, I'm giving you the opportunity to enroll today at a special introductory price of just...
Here are common things that people ask before signing up for Marketing Engine Formula
Happy you asked that! Enrollment for the Marketing Engine Formula course closes July 16 at 12 am CET (6 pm EST, 5 pm CDT, 3 pm Pacific). I don't have the following launch scheduled, so I don't know when the program will be available again for purchase. If you'd like to start working on your marketing skills, now's the time!
You'll get access to the 5 core training modules, 26 supplemental PDFs (cheat sheets, worksheets, guides, and templates), and 3 additional bonuses (1. How to make your content stand out guide, 2. The Marketing Engine Formula project plan, 3. 6 weeks of access to a private Facebook group with weekly Q&A sessions with me). All the course materials are accessible as video, audio, or written transcript, so choose the format that fits best with your learning style. You will have lifetime access to the course materials, so you can revisit them whenever you want!
To see exactly what you'll learn in Marketing Engine Formula, scroll to the section of the page titled "Course breakdown - The core curriculum" where I detail exactly what's included in each module.
This program is the best fit if you're a business owner, online entrepreneur, freelancer, marketer, or a coach or consultant selling services or physical products ONLINE.
The course is comprised of digital marketing strategies that can be applied if you're focus is selling and promoting your products or services online on the internet.
The course isn’t a good fit for business owners who only sell in a physical location.
You're a startup founder, business owner, or entrepreneur who...
This program isn't for you if you're looking for a one-on-one business coach. This course is self guided at your own pace, based on your own goals. You'll be part of a private group where you can post your weekly questions in a thread that will be then answered in a weekly video Q&A session, but you won't have access to one-on-one support every day.
This program isn't right for you if you're not committed to doing the work and applying the strategies you learn in the course. Marketing Engine Formula is for action takers who understand that real change happens with consistent, focused action.
Marketing Engine Formula is not right if you're looking for "get rich quick" schemes. This program teaches proven, ethical marketing strategies that work only if you're willing to invest your time in actually doing the work and implementing what you learn.
The program is not right for you if you're planning to abuse the 30-day guarantee. The 30-day risk-free guarantee is there to give you every chance to get results before making a final decision. It's wasn't created for you to abuse the system by downloading all the materials and then ask for your money back. When your motives are right, I promise there's no need to worry for not getting the results you deserve.
Glad you asked this! The answer is NO! Each module and lesson was designed to provide direction for professionals that don't necessarily have a marketing background. The program also contains advanced strategies, but these are explained in layman's terms, step-by-step, so that they're easy to grasp and apply by people who don't have any marketing experience.
The whole vibe of the course is simple, easy-to-understand language in step-by-step instructions with lots of examples from different industries and no jargon. It should give you a clear picture of how it would work for your business!
Plus, the course focuses on providing you with the most crucial information to building your marketing engine, and leaves out all the fluff and unnecessary information.
You'll come out of the course with a powerful marketing skill set and a serious edge in your market space.
Yes! All the course materials plus the additional PDFs and bonuses will be ready and waiting for you in your members area immediately after enrollment.
All the course lessons are available in video, audio, and written form and are downloadable, so you can save them on your devices whenever you want. You’ll also have lifetime access to all the materials online.
I'm happy you asked!
Everything about Marketing Engine Formula is different than your typical marketing course on Udemy.
Let me explain...
Unfortunately, the majority of the marketing courses on the market teach isolated tactics and growth hacks.
The problem with these tactics is that they become outdated very quickly. If you look at the last 18 months, you'll see that every major customer acquisition channel has gone through some foundational changes, thus you can't assume marketing success based on the fact that you apply some random marketing techniques without a strategy in place that continually adapts to the ever-changing marketing environment.
Moreover, these tactics don't work for everyone. Your business is just different from any other business out there so you can't copy what worked for others and expect to get the same results.
The majority of marketing courses focus on what you should be doing, but not how you should be doing it. The “how”, though, is so important for business owners and entrepreneurs who don't have a marketing background.
What positions Marketing Engine Formula above all the marketing courses out there is the fact that above else, it teaches you strategy. It doesn't just teach you social media, or SEO, which of course, are great to know and will be covered in the program, but most importantly, it shows you how to piece together all the marketing channels, where to start, and what to choose that makes sense for your business. It's like your own personal marketing strategist, except it saves you tons of money and teaches you the skills to create a strategy for your own business—knowledge that you can then apply anytime you want, to any type of business.
There's no other marketing course on the market that teaches you strategy with a step-by-step action plan filled with this many relevant examples and real-world applications.
Thanks for asking that! Just to be clear, this is not a one-on-one coaching program, so there will be no individual feedback sessions. Marketing Engine Formula is a self-study course, that you can embark on at your own pace and work on according to your own individual rhythm.
However, you DO have access to a private Facebook group where I'll be answering your questions on a weekly basis over the course of 6 weeks starting July 8, as part of the weekly video Q&A sessions.
Here's how this will work:
There will be tons of examples for every strategy and tactic I teach you in the course.
I've also included tons of examples in the supplemental PDF materials (cheat sheets, worksheets, guides) from different industries and niches so that you are sure to find a business similar to yours and get ideas for implementing strategies in your own business.
In addition to that, I also provide you with a bunch of plug-and-play templates that show you exactly the steps you need to take to organize your materials into effective frameworks.
I'm so happy you asked that! The goal of this program is just that: to help you get those high numbers of visitors, leads, and subscribers. So don't worry if you're starting out from scratch. As long as you're willing to put in the work to reach your business goals, this program is perfect for you!
The core video lessons will take less time than it takes to watch a season of Game of Thrones. :)
You can absolutely binge watch them all at once, or go at your own pace and tackle one module per week, implement the coursework, and then get to the next module. Whatever works for you.
The speed at which you go through the program also depends on your familiarity with certain marketing concepts and your bandwidth and willingness to dedicate the necessary amount of time to going through the program.
Absolutely! You'll have lifetime access to all the materials in the members area (the course modules, the supplemental PDFs, and the bonuses in PDF form).
The only bonus that has a limited time is the private group with the weekly Q&A sessions. That will run for 6 weeks starting July 8 and will then be archived. Despite the group being archived, you will still be able to access the posts and answers that were published in the group.
Moreover, if something changes or I update any of the course materials, you'll get all the updates for free, without needing to access them elsewhere. They'll be directly updated in the members area.
I recommend between 8-10 hours per week to watch the training videos and complete your assignments.
That said, you'll go through the program at your own pace, going back to the materials as your schedule allows it.
Don't worry if you're not able to dedicate that much time at first. You’ll have lifetime access to the program, so you can work at your own pace, on your own schedule.
BUT, the more focus and dedication you invest in Marketing Engine Formula, the more you'll get out of it! So strive to go through ALL the video lessons and complete all the coursework. Remember that every module builds upon the other ones so don't skip!
Just to be clear, this course doesn't promise you guaranteed results, or overnight success. As you already know, building a business and running a profitable one involves a lot of work, dedication, consistency, and making sure you adapt the strategies to best fit your business specifics.
Yes! The Marketing Engine Formula program comes with a 100% risk-free 30-day guarantee.
This program has the power to completely change the trajectory of your business and my hope is that your business and life are forever impacted by the valuable knowledge and marketing skills you'll develop through this program.
I'm confident that if you do the work, you'll get enormous benefits that you’ll see immediately.
But I also expect you to give it your very best and try out the strategies included in this course. That's why in order to be eligible for our 30-day risk-free guarantee, you need to submit proof that you implemented the coursework.
If you implement all the strategies the way I teach it in the program and don't feel I've delivered on my promise, submit your work within 30 days of purchase and I'll issue a refund. See full details here. To be clear, if you don't submit your completed coursework mentioned in the course's Terms & Conditions below within the 30-day period no refund will be issued.
Happy you asked that! This isn't a one-on-one coaching program where you get individual feedback, however there's a way we can help get you unstuck and move forward with the course materials—you have access to a private Facebook group for 6 weeks starting July 8, where I'll be doing weekly Q&A sessions to clarify any lingering questions and ensure that you make progress within the program.
And of course, we're also here to help if you run into tech problems regarding the members area, have a question about the program, or just want to say hello. You can reach me by email at [email protected]
Absolutely! The concepts and strategies I teach in this program aren't limited to any language or country. These are timeless marketing principles that will apply to every country and culture.
While I teach the program in English, the concepts you'll learn apply across nationalities.
Well, so glad you asked! There are several issues with the free information on the internet:
As such, you will waste huge amounts of time and energy trying to filter through all that marketing noise and jargon and then spend more time testing various tactics just to see what sticks.
What Marketing Engine Formula does differently is that it arms you with the right skills and knowledge to be able to build your own marketing engine based on the unique elements that work for your business.
What's most important is that each module has a step-by-step action plan, so that you'll never feel overwhelmed, not knowing what to do next. Everything is laid out for you so that you know what to do every step of the way.
♦ You're just getting started with marketing and want to make absolutely certain you do it right the first time, by using only the most powerful, step-by-step process of creating your own personalized plan that works for your type of business. You want to get your target market nailed down, get clearer on your messaging, and have a package that attracts paying customers.
♦ You've been trying to market your business for months, or even years, but haven't achieved the results you were hoping for.
♦ You already know your strengths and your target audience, you just need to be able to tie all the relevant information around your business and industry together into an actionable marketing plan.
♦ You're a committed business owner or entrepreneur who wants direction, clarity, and a powerful marketing skill set. You're willing to put in the work and invest at least a few hours a week as long as you know that every hour you invest is a strategic step towards running a profitable business online.
♦ You're excited to try the new Marketing Engine Formula program. Even if you've tried other programs in the past and you've been let down, you're currently feeling optimistic knowing that this time you'll follow a step-by-step effective road map to building your own personalized marketing engine that will result in small wins every day you apply it.