Your 5-step process to figure out your marketing from A to Z, grow your online presence, and increase your sales in 5 weeks
"I met Irina in a moment when I knew I needed a marketing strategy for my start-up business, but I had no idea how to create one. Irina led me through all the steps, and provided me with a structure to which I could come back anytime. I found her deep understanding of the challenges of a start-up amazing, and probably this is the reason why her advice always hit the core of the issue. Backing up the theoretical content with relevant examples helped me go easier from theory to practice, and get clarity regarding marketing."
♦ "I look at my dashboards every day and see new sales coming in. What a feeling!"
♦ "People get the value of my offers and my website is finally converting"
♦ "Sales have never been higher. I just doubled my sign-ups"
♦ "Now I feel secure that my business is on the right track and I won't have to spend all my weekends worrying about work anymore"
♦ "The fulfillment and satisfaction to realize my own ideas and make them real. Wouldn't trade it for the world."
♦ "Wow! Now I know what to do at every step. I wake up in the morning excited about how I want to spend my day!"
♦ "Increasing my sales has allowed me to have a marketing budget for running different experiments."
♦ "Figuring out the marketing side allowed me to concentrate on scaling my business and identify new opportunities."
Everything you need to market your business from scratch starting now.
Marketing Engine Formula is an online course in 5 steps for busy entrepreneurs designed to guide you in everything digital marketing with rapid implementation in mind (you can get through it in a week).
Mindful of your time | No fluff | Example-based | Actionable | Digestible modules | Results-oriented | Easy to understand by non-marketers |
"Irina’s program, Marketing Engine Formula, helped me get my marketing efforts together, and my clients are happier than ever! It allowed me to gain clarity on how I can better leverage various marketing strategies for my clients’ businesses. What I liked the most is that while I was watching the videos, I could immediately apply what I was learning and create personalized roadmaps that bring results. For example, for one client in the B2B e-commerce industry, using the MEF framework, we optimized budget spendings by 10% and doubled the ROI in less than three months."
Marketing Engine Formula consists of 5 modules that make up your core marketing foundation.
Each training module is designed to move you one step closer to your goal: sell more online.
Defining your target market is one of the hardest parts of starting and growing a business. The good news is that once you do it, everything else will quickly start falling into place. You just have to figure out which channels to use to effectively reach them, and which marketing strategies and messages they respond to.
Maybe you already have an idea of who your ideal customer is and their pain points, or maybe you have no clue where to even start. Module 1 will take the guesswork out of the equation and also ensure you have product/market fit.
Inside of this module, I'll walk you through:
The goal of this entire module is to help you define and create a personality-based brand that will have people lining up to everything you put out there, because they understand what you offer and how you're different.
Inside of this module, I'll walk you through:
If you want to run a profitable online business, having a high-converting website is not an option.
All your visitors will have some objections at some point when interacting with your brand, and so you need to learn how to display a clear counter-objection on your website for each of their objections, that gets them closer to the purchase.
Inside of this module, I'll walk you through:
This module is your marketing core. Here, you'll focus on defining your digital marketing strategy, pick the perfect combination of customer acquisition channels that work for your type of business and learn how to use content marketing, SEO, Email Marketing, and paid ads to your business' advantage.
Inside of this module, I'll walk you through:
One of the biggest challenges for entrepreneurs and marketers alike is measuring the success of their marketing actions: which channels are most profitable, what the cost per acquisition is, how to prioritize campaigns based on actual results.
Without a framework with which you can measure against, you'll end up making poor business decisions and wasting your money on the wrong marketing activities.
Inside of this module, I'll walk you through:
While Marketing Engine Formula is not a 1-on-1 program, the value of feedback is undeniable. And I know how important it is for you to have your marketing work reviewed so that you know where to improve. You'll have the option to submit one coursework material of your choosing for review by sending me an email at [email protected], and I'll make sure to send you my feedback and suggestions for improvement.
I'll be doing a weekly video Q&A session for the duration of 5 weeks, to make sure you get your most pressing questions answered. You'll just have to send your weekly question to [email protected] and I'll send you a video answering your question.
A step-by-step guide that will teach you the process of creating outstanding content that distinguishes itself in your niche - content that stands out and grabs the attention of your readers.
The core course materials, including additional cheat sheets, worksheets, guides, templates, and your bonuses are immediately available in your members area.
1. Choose your preferred format: video, audio, or written transcript.
2. Go at your own pace.
3. Access it on your phone if you want! It’s mobile friendly.
4. Benefit from lifetime access—revisit the course materials as often as you want.
5. Weekly Q&A sessions for 5 weeks.
6. Plug-and-play templates should take a lot of thinking out of the equation.
7. Tons of examples from different industries for every proposed strategy, so that every business can see how it would work for them.
These are just a few examples of what you'll find inside:
♦ You're just getting started with marketing and want to make absolutely certain you do it right the first time, by using only the most powerful, step-by-step process of creating your own personalized plan that works for your type of business. You want to get your target market nailed down, get clearer on your messaging, and have a package that attracts paying customers.
♦ You've been trying to market your business for months, or even years, but haven't achieved the results you were hoping for.
♦ You already know your strengths and your target audience, you just need to be able to tie all the relevant information around your business and industry together into an actionable marketing plan.
♦ You're a committed business owner or marketer who wants direction, clarity, and a powerful marketing skill set. You're willing to put in the work and invest at least a few hours a week as long as you know that every hour you invest is a strategic step towards running a profitable business online.
"Marketing Engine Formula is a go-to resource for entrepreneurs that want to understand how to get their business in front of their ideal customers. The course is extremely thorough, with detailed instructions and templates for each topic, which helped me as a first-time entrepreneur, to transform marketing from an abstract and complex topic, into a step by step process that I can use to build and execute my marketing strategy. Irina helped me understand not only the basics, such as how to structure my website in order to increase conversions and how to get the most out of my Google Analytics account, but also how to think strategically and measure each result, so that I can spend my resources wisely and not lose money on things that don’t provide enough value for my business. Irina, thanks for this super valuable information, I will definitely get back to it regularly."
This program has the power to change the trajectory of your business completely.
My hope is that your business and life will be forever impacted by the valuable knowledge and marketing skills you'll develop through this program.
I'm confident that if you do the work, your business will reap enormous benefits immediately.
But I also expect you to give it your very best and try out the strategies included in this course. That's why, in order to be eligible for our 30-day risk-free guarantee, you need to submit proof that you implemented the coursework.
If you implement all the strategies the way I teach them in the program and don't feel I've delivered on my promise, submit your work within 30 days of purchase and I'll issue your refund. See full details here.
Well, learning how to market and sell ARE the most important aspects of your business. Your entire existence as an entrepreneur lives and dies by how effective your marketing is at producing new revenue. So start treating it as a priority in your business and not something you do on the side.
The best time to plant a tree was 20 years ago. The second best time is now. Look, in a few months from now you could look at your dashboards and see new sales coming in every single day. You'd feel secure that your business is on the right foot, you wouldn't have to spend the weekends worrying about work anymore, you'd finally be able to switch off and enjoy your life!
Or you could be right where you're at right now, still struggling to grow the business, still exhausted, still spending your weekends worrying if you'd be able to make the business work. You could stay right where you're at.
It's your choice. None of us are born knowing this stuff, but it's your responsibility as a business owner to learn how to use it to attract clients to your business. The best product or service in the world is useless if no one knows about it.
Right now there are millions of people with a need or a problem you have a solution for, who would pay for your products right away. And it's not their responsibility to find you. If you're not doing anything to get your product in front of them, I'm pretty sure your competitors will.
Making time is really not that hard:
The truth is that we make time for what really matters to us. So in the end, you'll do what you have to do to move your business forward.
I think the money aspect is insignificant compared to the importance of mastering these skills so that your business can sell.
It doesn't matter whether you have a great product, your entire existence as an entrepreneur lives and dies by how effective your sales and marketing is at producing new revenue.
And for your business to work, you need to educate yourself around these topics.
If you have an online business that brings new customers on a regular basis, every day, like clockwork, then owning a business can be a phenomenal experience.
If you don't, owning a business can be the most stressful thing in the world.
You can choose to ignore this fact and tell yourself that "everything will work out fine", or you can go through this course and learn how to take advantage of today's online tools and strategies to make your business successful.
As an entrepreneur, you're always in that vicious circle of needing the marketing to grow your business, but at the same time not knowing where to start, what works and how not to waste your time with the wrong things.
But with Marketing Engine Formula, you don't have to waste your time figuring things out on your own.
You just have to follow the steps I've outlined for you. I've spent over a decade deconstructing what works and what doesn't. Over ten years to learn how to sell products and services online. And I've put the essence into this online course.
Stop for a moment and imagine what it would feel like to double your sales and get that constant stream of clients coming in? You'd feel secure that your business is on the right foot, you wouldn't have to spend the weekends worrying about work anymore, you'd finally be able to switch off and enjoy your life!
And for that to happen, you need to invest in yourself and start prioritizing marketing!
Marketing is comprised of both organic and paid tactics.
There are so many valuable organic marketing strategies you can apply before investing money in paid campaigns.
The reality is that much of your marketing requires zero or little investment.
The smart thing to do is to implement all the strategies that you can right now, get your business up and running, and then reinvest your profits into channels and tactics that bring you the most ROI.
Then, once you have additional cash, you can choose to spend it on more advanced strategies.
First, implement the foundational marketing elements and learn how to strategize marketing, and once you get traction you can hire contractors, buy traffic, do partnerships, spend money on ads, tools, and much more.
The only thing that matters is to learn how to invest your money the smart way—on channels and tactics that will move the needle for your business.
If you're being strategic about it, you can definitely keep your costs to a minimum.
I'm going to show you EXACTLY how to do it, step-by-step with screenshots and examples. I'm going to take you behind the scenes and show you where to click, what to do, how to do it. And I'm also going to give you how-to guides that will go more in-depth and show you examples and templates.
Nobody was born a natural marketer or business person. These things are totally learnable. Your knowledge is your biggest asset and by investing in yourself, you get better at growing your business.
You just need to be willing to invest a bit of time every day to learn how to get your business out there. Being informed means being educated to make strategic decisions and getting the marketing strategies you learn about to work for you.
It's all about your attitude towards the business you want to build and your willingness to learn and grow, not your skill set that makes all the difference.
Look, right now if you're thinking "this is a little over my head, I'm a little nervous that I won't be able to implement all of this", let's talk about your feeling that you're not enough. Let's talk about the fact that that is normal and common.
However, let's look at your track record. Let's look at all the stuff you've done to get to this point. Sure, it might not be exactly what you're going to be doing in my course, but you are capable.
You have proven yourself. You are resourceful. You've had times in your life that you have not known how to figure something out and you just said, ‘Bring it on. Let me at it.’ You have a proven track record of success. We're going to apply that here.
Let me tell you a secret—marketing works for all businesses in all industries!
There's no business out there that can't take advantage of marketing to get their brand in front of their target audience.
As long as you sell to humans, you can definitely employ marketing for and in your business.
At the end of the day, marketing means packaging and communicating your business in a way that's attractive and relevant to your target audience at the precise moment they're looking for your type of solution to solve their needs and pain points.
Don't worry about being overwhelmed, because I've taken all the overwhelm out of the process by spending more than a decade to learn how to create an effective marketing strategy and how to take your craft and get it in front of the right people with the right marketing strategies.
When you join my course, we're going to go through a very streamlined step-by-step framework.
There are 5 total steps we'll take together to guide you towards building your marketing from A to Z. Each training module is designed to move you one step closer to your goal: getting more customers.
The course is designed with rapid implementation in mind and provides you with a modular structure - everything you learn builds on what you've already learned, so your knowledge and understanding tighten with every module.
By going through the Marketing Engine Framework, you'll be building your marketing core. We'll start by identifying the perfect market for your product/service and the ideal customer that would most benefit from your offerings.
By going through the Marketing Engine Framework, you'll be building your marketing core.
When you have the marketing side figured out, and you have the foundational elements in place that work for your business, then it's just a matter of maintenance and testing other channels without the pressure that you have now - not being able to try out a lot of things because you're always worried about wasting more time and money.
"The course material is very well presented. It is very well structured, condensed and practical and exceeds every expectation. Much better than any other online course on marketing I have ever done."
Marketing Engine Formula (5 modules) + additional cheat sheets, worksheets, templates, and guides
Bonus 1 - Review & Feedback Session (priceless!)
Bonus 2 - Weekly Q&A with Irina for 5 weeks
Bonus 3 - Guide: How to make your content stand out
I've spent over a decade deconstructing what works and what doesn't when it comes to digital marketing.
Over ten years to learn how to sell products and services online.
I've acquired my experience through various roles as a manager, strategist, hands-on practitioner in several industries, including software and fintech, and running my own online business.
I've helped dozens of startups and small businesses grow their brands online.
And I've produced great results every single time:
"Irina is one of the best marketing professionals I've got the chance to work with! She has many of the skills that you look for in a partner and she is very good at them too, thus I dubbed her The Machine. She's highly ethical and reliable, super organized, data driven, committed to continuous learning and improvement, always on top of things, and a kind soul! I've learned a lot from Irina and her legacy will continue to help our company maintain its trajectory of high growth."
Here are common things that people ask before signing up for Marketing Engine Formula
Happy you asked that! Enrollment for the Marketing Engine Formula course closes October 22 at 12 am Pacific. I don't have the following launch scheduled, so I don't know when the program will be available again for purchase. If you'd like to start working on your marketing skills, now's the time!
You'll get access to the 5 core training modules, 26 supplemental PDFs (cheat sheets, worksheets, guides, and templates), and 3 additional bonuses (1. Review & feedback sessions, 2. Weekly Video Q&As, 3. How to make your content stand out guide. All the course materials are accessible as video, audio, or written transcript, so choose the format that fits best with your learning style. You will have lifetime access to the course materials, so you can revisit them whenever you want!
To see exactly what you'll learn in Marketing Engine Formula, scroll to the section of the page titled "What you'll learn (Syllabus)" where I detail exactly what's included in each module.
This program is the best fit if you're a business owner, online entrepreneur, freelancer, marketer, or a coach or consultant selling services or physical products ONLINE.
The course is comprised of digital marketing strategies that can be applied if you're focus is selling and promoting your products or services online on the internet.
The course isn’t a good fit for business owners who only sell in a physical location.
You're a startup founder, business owner, or entrepreneur who...
This program isn't for you if you're looking for a one-on-one business coach. This course is self guided at your own pace, based on your own goals. You'll be part of a private group where you can post your weekly questions in a thread that will be then answered in a weekly video Q&A session, but you won't have access to one-on-one support every day.
This program isn't right for you if you're not committed to doing the work and applying the strategies you learn in the course. Marketing Engine Formula is for action takers who understand that real change happens with consistent, focused action.
Marketing Engine Formula is not right if you're looking for "get rich quick" schemes. This program teaches proven, ethical marketing strategies that work only if you're willing to invest your time in actually doing the work and implementing what you learn.
The program is not right for you if you're planning to abuse the 30-day guarantee. The 30-day risk-free guarantee is there to give you every chance to get results before making a final decision. It's wasn't created for you to abuse the system by downloading all the materials and then ask for your money back. When your motives are right, I promise there's no need to worry for not getting the results you deserve.
Glad you asked this! The answer is NO! Each module and lesson was designed to provide direction for professionals that don't necessarily have a marketing background. The program also contains advanced strategies, but these are explained in layman's terms, step-by-step, so that they're easy to grasp and apply by people who don't have any marketing experience.
The whole vibe of the course is simple, easy-to-understand language in step-by-step instructions with lots of examples from different industries and no jargon. It should give you a clear picture of how it would work for your business!
Plus, the course focuses on providing you with the most crucial information to building your marketing engine, and leaves out all the fluff and unnecessary information.
You'll come out of the course with a powerful marketing skill set and a serious edge in your market space.
Yes! All the course materials plus the additional PDFs and bonuses will be ready and waiting for you in your members area immediately after enrollment.
All the course lessons are available in video, audio, and written form and are downloadable, so you can save them on your devices whenever you want. You’ll also have lifetime access to all the materials online.
I'm happy you asked!
Everything about Marketing Engine Formula is different than your typical marketing course on Udemy.
Let me explain...
Unfortunately, the majority of the marketing courses on the market teach isolated tactics and growth hacks.
The problem with these tactics is that they become outdated very quickly. If you look at the last 18 months, you'll see that every major customer acquisition channel has gone through some foundational changes, thus you can't assume marketing success based on the fact that you apply some random marketing techniques without a strategy in place that continually adapts to the ever-changing marketing environment.
Moreover, these tactics don't work for everyone. Your business is just different from any other business out there so you can't copy what worked for others and expect to get the same results.
The majority of marketing courses focus on what you should be doing, but not how you should be doing it. The “how”, though, is so important for business owners and entrepreneurs who don't have a marketing background.
What positions Marketing Engine Formula above all the marketing courses out there is the fact that above else, it teaches you strategy. It doesn't just teach you social media, or SEO, which of course, are great to know and will be covered in the program, but most importantly, it shows you how to piece together all the marketing channels, where to start, and what to choose that makes sense for your business. It's like your own personal marketing strategist, except it saves you tons of money and teaches you the skills to create a strategy for your own business—knowledge that you can then apply anytime you want, to any type of business.
There's no other marketing course on the market that teaches you strategy with a step-by-step action plan filled with this many relevant examples and real-world applications.
Thanks for asking that! Just to be clear, this is not a one-on-one coaching program, so there will be no individual feedback sessions. Marketing Engine Formula is a self-study course, that you can embark on at your own pace and work on according to your own individual rhythm.
However, you DO have access to a private Facebook group where I'll be answering your questions on a weekly basis over the course of 6 weeks starting July 8, as part of the weekly video Q&A sessions.
Here's how this will work:
There will be tons of examples for every strategy and tactic I teach you in the course.
I've also included tons of examples in the supplemental PDF materials (cheat sheets, worksheets, guides) from different industries and niches so that you are sure to find a business similar to yours and get ideas for implementing strategies in your own business.
In addition to that, I also provide you with a bunch of plug-and-play templates that show you exactly the steps you need to take to organize your materials into effective frameworks.
I'm so happy you asked that! The goal of this program is just that: to help you get those high numbers of visitors, leads, and subscribers. So don't worry if you're starting out from scratch. As long as you're willing to put in the work to reach your business goals, this program is perfect for you!
The core video lessons will take less time than it takes to watch a season of Game of Thrones. :)
You can absolutely binge watch them all at once, or go at your own pace and tackle one module per week, implement the coursework, and then get to the next module. Whatever works for you.
The speed at which you go through the program also depends on your familiarity with certain marketing concepts and your bandwidth and willingness to dedicate the necessary amount of time to going through the program.
Absolutely! You'll have lifetime access to all the materials in the members area (the course modules, the supplemental PDFs, and the bonuses in PDF form).
The only bonus that has a limited time are the weekly video Q&A sessions. That will run for 5 weeks starting October 14 and will then be stopped.
Moreover, if something changes or I update any of the course materials, you'll get all the updates for free, without needing to access them elsewhere. They'll be directly updated in the members area.
I recommend between 2-3 hours per week to watch the training videos and complete your assignments.
That said, you'll go through the program at your own pace, going back to the materials as your schedule allows it.
Don't worry if you're not able to dedicate that much time at first. You’ll have lifetime access to the program, so you can work at your own pace, on your own schedule.
BUT, the more focus and dedication you invest in Marketing Engine Formula, the more you'll get out of it! So strive to go through ALL the video lessons and complete all the coursework. Remember that every module builds upon the other ones so don't skip!
Just to be clear, this course doesn't promise you guaranteed results, or overnight success. As you already know, building a business and running a profitable one involves a lot of work, dedication, consistency, and making sure you adapt the strategies to best fit your business specifics.
Yes! The Marketing Engine Formula program comes with a 100% risk-free 30-day guarantee.
This program has the power to completely change the trajectory of your business and my hope is that your business and life are forever impacted by the valuable knowledge and marketing skills you'll develop through this program.
I'm confident that if you do the work, you'll get enormous benefits that you’ll see immediately.
But I also expect you to give it your very best and try out the strategies included in this course. That's why in order to be eligible for our 30-day risk-free guarantee, you need to submit proof that you implemented the coursework.
If you implement all the strategies the way I teach it in the program and don't feel I've delivered on my promise, submit your work within 30 days of purchase and I'll issue a refund. See full details here. To be clear, if you don't submit your completed coursework mentioned in the course's Terms & Conditions below within the 30-day period no refund will be issued.
Happy you asked that! This isn't a one-on-one coaching program where you get individual feedback, however there's a way we can help get you unstuck and move forward with the course materials—you have access to weekly Q&A sessions for 5 weeks starting October 15, where I'll answer your questions in dedicated videos to clarify any lingering questions and ensure that you make progress within the program.
You also get the opportunity to submit one coursework material of your choosing for review by sending me an email at [email protected], and I'll make sure to send you my feedback and suggestions for improvement.
And of course, we're also here to help if you run into tech problems regarding the members area, have a question about the program, or just want to say hello. You can reach me by email at [email protected]
Absolutely! The concepts and strategies I teach in this program aren't limited to any language or country. These are timeless marketing principles that will apply to every country and culture.
While I teach the program in English, the concepts you'll learn apply across nationalities.
Well, so glad you asked! There are several issues with the free information on the internet:
As such, you will waste huge amounts of time and energy trying to filter through all that marketing noise and jargon and then spend more time testing various tactics just to see what sticks.
What's most important is that each module has a step-by-step action plan, so that you'll never feel overwhelmed, not knowing what to do next. Everything is laid out for you so that you know what to do every step of the way.