Marketing as a Habit Blog

A blog about digital marketing with a web psychology twist. For curious entrepreneurs and small business owners who are eager to learn how to grow their business with digital marketing.

How to use heatmaps and user recordings to understand your website visitors and convert more

As business owners, our natural state requires juggling multiple action items every day.

There are 2 things that we should be aware of:

  1. Time and resources are scarce. You need to maximize every investment and initiative to reach its full potential.

Especially in the beginning, you want every decision that you make to have a positive impact on your users and consequently on your revenue.

  1. Your...
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Competitive analysis on a budget: How to make better marketing decisions by analyzing your competitors

A great way of coming up with content and marketing ideas is by looking at what your competitors are doing.

Seeing what your competitors are doing tells you three important things:

  1. What not to miss out on - whether it’s new opportunities, marketing channels where you should be present, or following the best practices for serving your clients in your industry.
  2. What not to do - it informs...
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Part 2: Content creation for small businesses

How to fill your content calendar for months in advance in just one day 

Welcome back to part 2 of this series!

In part 1 we covered a step-by-step keyword research process that helped you discover new content ideas for your business.

In this post, I’ll walk you through a simple process of content creation: organizing your keyword data into bigger themes, deciding which keywords...

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Part 1: The Small Business Owner’s Step-by-Step Keyword Research Guide

How to do keyword research to ramp up your content creation

This is part 1 of a 2-part series that will cover the importance of keyword research for a small business and how it feeds the content creation process and provides new content ideas for your business.

In part 2 I’ll show you how keyword research informs your editorial calendar and how to transform keyword ideas into relevant...

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5 essential elements of a high-converting homepage - with examples

Bear with me for a second as I try to get a point across.

Imagine you’re a patas monkey—the fastest primate on Earth.

It’s a beautiful day on the open grasslands of Central Africa; the sun is shining, birds are chirping, you have no care in the world, except you’re starting to feel a bit nibblish and start wondering what’s on today’s menu.

Seasonal fruits and...

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Why your marketing might not be working and how to get clarity by answering these 2 questions

Let's say you create content consistently in your business, but no one is interacting with your content or offer, your followers/subscribers are barely increasing and no sales are coming in.

Then, you should start asking yourself the following 2 questions.

1. How aware are the people in my target audience of their problem and my type of product? Is my content relevant to them in the stage that...

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The 5 best ways to come up with content ideas for your small business

While working with small businesses and startups I hear Where can I get content ideas? What kinds of content should I be producing? A lot.

When it comes to generating content ideas for your business it’s easy to get stuck. The number one piece of advice I have to get un-stuck is to know everything there is to know about your customers.

Every time you produce something ask yourself if...

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How to create your marketing strategy’s foundation without jeopardizing its effectiveness

The strength of a building lies in its foundation. The main purpose of the foundation is to hold the structure together and keep it upright.

The most important function of a foundation is to support the load of the entire building.

You’re probably thinking what does all this have to do with marketing strategy?

Well, your business also needs a foundation on which you can build your overall...

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3 steps to discovering your audience’s most pressing problems and writing great content

Whenever I work on a project, I like to be as thorough and meticulous as possible and deliver complete work. What if there’s another tactic out there that I didn’t include in my article? What if there’s a better or easier way to do a certain thing? I try to learn as much as possible about the subject from several different sources and I like the information I gather to be...

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Be the Don Draper in your boring industry: 5 ingenious content tips to make a boring industry sound sexy

Whenever I think of someone inventive, Don Draper from the series Mad Men comes to mind. His ingenious ways of pitching new ideas to clients always amazes me and instills in me the desire to improve my creativity skills.

Most times it all comes down to how we communicate certain things, and our ability to transpose what seems to be boring information into helpful, and even interesting, content....

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